As a makeup artist, the question most often asked to me is: “What brand of makeup do you use?” I always say that good makeup is not dependent on the brand but the consistency of each product, the application techniques and the personal style taste and effective collaboration of the makeup artist+stylist+subject.
Some brands though produce really good products in every category they are in: from foundations to eye shadows to lipsticks! Essentially, to evaluate a makeup brand, one should check if they produce high-quality products in every category they play in.
Here’s my personal list when evaluating a makeup brand:
FOUNDATION BASE
*Does the brand carry yellow-based foundation that’s more suited to olive-skinned Pinays?
*Is the brand’s foundation range extensive enough? [fair to really dark brown]
*Does the brand have cream-based foundations? [I prefer cream because it’s oil-based which means it stays longer versus liquid-based foundation. Why do I say this? Think about it: water evaporates, right? Oil just stays. That’s the most basic law of nature when it comes to makeup! 🙂 Even for airbrush application, the foundation should be silicone-based/oil-based. Using water-based foundation for airbrush defeats the purpose of choosing airbrush application because the product won’t stick long especially under hot weather condition. With oil-based foundation, you don’t need to retouch the makeup. You just have to learn how to manage it.]
EYE SHADOW Â Â
                                                                                 *Is the product highly-pigmented?                                               *When you apply it onto the skin, does it stay true to its natural color?               *Does purple stay purple all throughout or are you left with just the shimmer or silver?    *Can it be applied using wet and dry application?
BLUSH Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â
*Same questions as if you’re evaluating eye shadows.
LIPSTICKS Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â
                                                                                 *Does it feel heavy when worn?                                                     *Do they have a wide range of matte colors? [I prefer matte with just a hint of moisture because you can still add gloss to it. If you start with a high-shine lipstick, you cannot anymore change the look by removing the shine. So if I was on a limited budget and I am asked to choose which one to buy, matte or glossy, I’d choose the earlier. If they don’t have a matte lipstick, I’d go for the lip liner coz at least, it’s more matte.]
COLOR CORRECTORS AND CONCEALERS

*Does the brand carry at least a peach corrector? Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â *For concealers, do they have a wide range of colors as well? [Last thing you’d want is apply a concealer that’s too white. I see concealers as basically cream foundations in smaller pots. Cream-based makeup have higher pigment count than liquid-based which means they also have higher coverage. Concealers are used to technically, cover a blemish, right? So if your cream foundation already has high coverage, what do you need a concealer for? You only need a concealer when you use liquid or powder foundation that doesn’t have high coverage. Most of the time, what you really need is a color corrector so you can neutralize the skin color. You’d want to “correct” and neutralize the color of the blemish first before you put on a foundation. Think of it as repainting an old house gate. You’d want to cover the dark rusts with an orange primer before you put on the white paint all over. That way, those rusty parts won’t turn gray when you cover it with white paint and the over-all finish won’t look patchy. Same logic applies when painting the face. You’d want to cover a dry bluish pimple mark with an orange/ peach corrector to neutralize it and make it appear more beige than blue before you put the foundation on. Makes sense, right?]
Hope those questions help you choose a makeup brand/product to patronize. 🙂 These questions can also be helpful to bloggers out there when reviewing makeup products!
Now, I do not have an exclusive contract with any makeup brand. I’ve been asked to guest as a makeup artist by The Body Shop. I’ve been commissioned by Mary Kay Cosmetics, too. I have Shu Uemura’s Artists Circle’s shopping card. I carry a MAC makeup case. So when Make-up Designory USA invited me to join their special workshop for the school they are about to set-up in the Philippines, I immediately agreed, no strings attached!
Not only is Make-up Designory a huge and prestigious makeup school in America, it is also a brand that produces high-quality make-up! The brand scores high in my personal score card above.
And who would refuse such an invitation especially when you’re gonna take classes with some of the top make-up artists in the country?
So for a couple of days, I attended the workshop conducted by no less than Makeup Designory’s Director of Education Paul Thompson together with makeup artists Kris Bacani, Precious Medina, Cha Cuyong, Myr Lim and Georginna Desuasido. Thanks to Sprint Asia owners Paul and Jennifer Yap, all of us had a truly enriching experience!
To be able to teach in Make-up Designory Manila (Pure Beauty store located in Serendra, right across Market, Market, 2nd floor near Bench Fix and The Strip), one has to 1) be invited, 2) undergo the workshop and 3) pass the evaluation of MUD USA. Glad to announce all 6 of us passed all 3 stages. So today, all 6 makeup artists above teach in MUD Manila. I don’t teach there regularly though. I’m by appointment or special request for one-on-one makeup tutorials or if they have special classes usually on weekends.
 [That’s Paul showing us how to create a huge scar on Jen’s hand.]
[Amazzzing, isn’t it?]
[That’s me doing a teaching demo on Jen and in front of my classmates.]
[This is my first ever class in MUD Manila! It was so much fun!!!]
[These are my pretty students after our whole day class. They did their makeup themselves!!! Not bad, right? :)]
To know more about MUD Manila, visit their website at http://mudmanila.com.
Enjoy painting faces,
d.